Thursday, February 3, 2011

Twitter Usage for Bands: Steve Lawson Interview [Video]

The other day I came across this video interview with Steve Lawson (@) and Andrew Dubber (@) on the subject of Twitter usage for bands. Steve has some really insightful things to say about using Twitter, many of which I agree with. He helps attach words to my thoughts about Twitter, so Steve, if you’re reading this, thank you!

Steve Lawson from Andrew Dubber on Vimeo.

Andrew Dubber: “So do you think of Twitter as a marketing tool for musicians?”
Steve Lawson: “I think if you did, that’s limiting it massively. Yes, that is one of the effects in the same way that conversation is a marketing tool for musicians. Having friends is a marketing tool. If you’ve got two hundred friends, then you are going to sell more records than somebody that has twenty friends. But, if you see them as a market, then you are suddenly going to go from two hundred friends to three friends when they realize. So, the beauty of Twitter is that it is a communication model. It’s a way of removing the proximity aspect to everyday chat.”

A la Tight Mix Blog

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